This advert was produced in college as a project towards our course. I worked on this with two other people. I took on the main Directing role during the process as well as being in charge of editing the advert.
Whilst in the editing studio we took heavy influences from the TV series '24'.
We put together a strong advertising proposal for this advert as a microwave isn't a conventional item to be advertised. Our preferred reading is for the audience to assume that the character is running for the food, the twist at the end provides comic effect and we feel the advert will be memorable as a result.
Our target audience is males of 16-24 years of age.
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